KENAFRIC INDUSTRIES REVAMPS FRESH CHEWING GUM
Written by cynthia on November 19, 2020
Confectionery giant, Kenafric Industries Limited has today announced the revamp and upgrade of one of its flagship gum brands; Fresh Chewing Gum.
The revamped chewing gum has improved gum base to deliver an enhanced chewing experience with extra lasting freshness and flavour while maintaining its current Retail Price of Kes. 5 for four pellets. Fresh dominates the Fresh Breath Chewing Gum market in its category and price range.
In the said category, Fresh Chewing Gum is the only Chiclet Chewing Gum with five ranges of flavour namely,
Menthol, Peppermint, Fruity, Strawberry and Baberry.
“To celebrate this consumer-centric enhancement, we have repackaged Fresh Chewing Gum to be vibrant, confident and outstanding, just like our consumers. We are Fresh In and Out.” Stated Jane Muriithi, Brand Manager Fresh Chewing Gum.
Speaking during the launch announcement, Kenafric CEO Mr. Mikul Shah expressed his belief in the brand to reach new heights. “We know consumers chew gum to freshen their breath, to concentrate, to elevate anxiety and we took this into consideration as we revamped Fresh Chewing Gum and the range of flavours it offers.”
Kenafric Limited has gone a step further to endorse celebrity artist; Kahush as its official brand ambassador. This partnership is aimed at supporting and encouraging local talent to live their best lives. Mikul Shah stated that” our youth is the turning point we need, and for that to happen we need them to be Inspired, Expressive and
Confident. We are extremely pleased to engage in this partnership with Kahush.”
Other products under Kenafric Industries Limited include culinary products such as Oyo Mchuzi mix, confectionary products such as lollipops, candies, toffees and ball gums not forgetting biscuits and ready to drink energy drinks.
About Kenafric Industries Limited Founded in 1987, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Culinary, Juices, Biscuits and Snacks in Kenya.
Kenafric employs over1500 people directly and touches the lives of more than 7500 people indirectly.
The vision of the founders and relentless hard work over 25 years has given Kenafric a unique platform to grow tremendously in the African markets. Our success is driven by our people and their unrelenting focus on delivering results the right way – by operating responsibly, executing with excellence, applying innovation to our products, and
capturing new opportunities for profitable growth.