Our aim is to make brands active in culture. We don’t just connect brands with audiences through events, we embed brands into the things people love.
How? By creating unrivalled experiences for audiences that are fully integrated into the creative fabric of the show. We extend the impact of these experiences through the scale of our Broadcast, Digital and Social channels amongst like-minded music fans.
NRG stages over 30 live events each year attracting the biggest artists, personalities and performers from around the world.
From comedy nights, intimate exclusive events, awards to big concerts, our branded-live events include NRG Partner Events, NRG Wave and NRG Turn Up Parties
The biggest Bi-Annual event, NRG Wave is simply the largest event of its kind.
It is a fully immersive entertainment experience that features local and international music stars which is Committed to innovation and excellence. The event succeeds in creating an euphoric environment of Music, Fan, Togetherness, Culture, Passion and NRG.
Top artists locally, from the region and around the world converge to perform in front of over 15,000 people at various events venues around the country. In 2018, these included Rick Ross, Kenny Lattimore, Diamond Platinumz, Sauti Sol, Harmonize, Arrow Bwoy, Timmy Tday , Ali Kiba, Naiboi, Kaligraph Jones, Kidum, Nameless, Rayvanny amongst others
NRG Turn up is a series of events around the country in the various counties in Kenya.
The events take the brand around the country in intimate spaces ie. Clubs, Club Spaces, Rugby After Parties -Creating a never seen before euphoria targeting Millennials and centennials in their comfort zone.
The series of events are set to deliver a Mind Blowing experience that brings our partner brands to the hearts and minds of the audience.
Recent towns include Eldoret, Mombasa, Nakuru, Kisumu, Thika, Nairobi and Machakos